Emotional campaign to increase knowledge about pharmacy services in England

National Health Service England and Public is going to launch winter health awareness campaign to raise public awareness of and clinical service on offer in community pharmacy. The campaign will raise awareness that community pharmacist are qualified health professionals who can offer clinical assessment, advice, reassurance and over the counter medicines for a range of symptoms.
It will also aim to remind patient that local pharmacy teams offer fast and convenient clinical service with no appointment needed.

The campaign "Help Us, Help You" will include all the communication activity and will show specific Black, Asian and Minority Ethnic groups and different age groups as well. The campaign will be kicked of before Easter period when GP (general practitioner) surgeries will be closed for four days.